-Benard Mayo: Importance of role models. Draw inspirations and ideas and imitate people with high moral character. Provide inspiration and motivation to be virtues. It's the way we learn.
-Pro's: phsysycologicaly sound, its the way we learn other things. model the virtue and ignore the vices. write off as human nature. personal relationships help people develop virtue.(mentoring) cold cool reason and abstract principles don't motivate people.
-Con's: Kant: encourages jealousy. set up yourself for failure if you idolize the individual instead of respecting the moral principles themselves. end up defending bad behavior. following role models is aping someone else, not taking responsibility. negative influence of bad role models.