Rule Utilitarianism-the right act is the act in accord with the rule,which,if universally followed would maximize happiness.

criticism of Rule Utilitarianism:
collapses into (act)Utilitarianism.
-don't murder innocent people.
-" " unless you can save 10 million people.
-" " unless you can save 1000 people from anthrax.
-" " unless you can save 5 transplant patients.

rules of thumb.practical guidelines which you can break if it maximizes utility (happiness).

distinction between higher and lower pleasures. in responce to the charge that utilitarianism is "crass hedonism".

mills higher and lower pleasures.

higher | lower
--------------------|--------------------
watching masterpiece|watching springer or
theater |sports
|
gormet food |pizza
|
the Bijou |porn
|
chess |sex


Mill is attempting to sneak in other values besides pleasure into Utilitarianism.